Aga is primarily influenced by the Yorùbá Culture as our name is derived from Yoruba. Àga means a functional object or furniture piece. Thus, our first cultural interaction is with the Yoruba culture.
Aga was founded in 2017 by Moyo Ogunseinde who was born in the sleepy town of Ibadan in a moving car on the way to the hospital. Growing up in Ibadan affected her profoundly as the environment was full of lively market places, red sands, brown roofs, vibrant celebrations and the general cultural energy.
At Aga, we are inspired to tell African Stories. Africa has a rich, diverse culture and it inspires us to create products, objects, art and accessories that fuse our age-old traditions with a modern aesthetic.
Initially, our brand has conveyed Yoruba values and lived up to its ideals but we are generally interested in other African cultures which are over 3000 tribes. We draw inspiration from this rich African heritage, reinterpret and divert interesting existing articles and pieces into modern objects.
Our approach to design is summed up in a new African Minimalism that celebrates the rawness of textures, simplicity of the forms, and beauty that evoke emotions and a deeper connection to our culture yet it is simple in its execution.
Each piece, be it story, object or accessory is carefully selected in line with our aim to support local artisans, commerce and preserve crafts and culture.
We are focused on becoming a renowned design and lifestyle brand in the years to come. We want our brand to be recognized globally such that people see our product or object, and can easily tell that this is from Aga Concept.
Our collections reflect a sense of ease and a slower, more thoughtful and modern way of life in Africa with inspiration from our culture and tradition.
We are Aga and we are Proudly African.